domingo, outubro 04, 2009

Como re-inventar a rádio de informação

1 News is content (topical content with the power to connect with the listener)

2 Consider how news can contribute to your station’s success

3 Use news to get your station noticed

4 Define a unique brief for your news team

5 Resource to best deliver the news brief

6 Topical content can make money

7 Cultivate all rounders

8 Include journalists in station wide decisions

9 Invest in news but expect to return a profit

10 Give your news and topical content the big sell

O texto completo está aqui .

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